Why “Wild Iris”?
The Meaning Behind the Brand
Wild
Of the many definitions of “wild” in the Merriam-Webster Dictionary, the adjective which means “indicative of strong passion, desire, or emotion” is what stands out to us as it pertains to the work of leadership development, inclusion, and creating space for the evolution of the working relationship.
Iris
As with most flowers, the iris, specifically the purple iris, has been assigned specific meanings and intentions when giving or receiving the flower: wisdom, hope, and valour.
Wisdom is associated with attributes such as unbiased judgment, compassion, experiential self-knowledge, self-transcendence and non-attachment, and virtues such as ethics and benevolence.
Hope is an optimistic state of mind based on an expectation of positive outcomes regarding events and circumstances in one's life or the world at large.
Valour is the strength of mind or spirit that enables a person to confront danger with firmness; it is personal bravery.